The Challenge for Creatives
Creatives are facing considerable obstacles to be properly recognized, adequately protected, and compensated for their effort
Inadequate IP Protection and Control for Creators
The Challenge for Customers
Customers are not always certain that works purchased are authentic, hold genuine value, and that creators attributed and rewarded fairly
Inability to confirm product origin, value or authenticity
An Inflection Point?
Imagine a future where creatives are empowered for real success, and customers can acquire original works without reservation or fear