The Challenge for Creatives

Creatives are facing considerable obstacles to be properly recognized, adequately protected, and compensated for their effort

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Inadequate IP Protection and Control for Creators

The Challenge for Customers

Customers are not always certain that works purchased are authentic, hold genuine value, and that creators attributed and rewarded fairly

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Inability to confirm product origin, value or authenticity

An Inflection Point?

Imagine a future where creatives are empowered for real success, and customers can acquire original works without reservation or fear